Color Wow is the answer to your root touch up needs! Whether you are trying to hide your gray or extend your highlights, this is the award winning product you have been waiting for. With seven colors to choose from, you are sure to find a shade to match your hair. The best part about Color Wow is that it stays on the hair until it is shampooed. You won’t have to worry if you get caught in the rain or decide to take a dip in the pool.